What criteria I use when looking at investing in Start-ups


Two of the following elements need to be ready:

  • a core team,
  • directly relevant track record,
  • business ideas close to full business plan but changeable,
  • other potential investors,
  • an identifiable talent pool,
  • an emerging market,
  • an existing mature market attacked by disruptive technology and/or business model,
  • a directly relevant following numbers in hundreds (or thousands depending on industry),
  • a web of key influencer and decision makers in the targeted. markets
  • similar start-ups

May, 2009